ASTONISHING DIGITAL MARKETING
Since 1990 digital marketing (DS)is skyrocketing ,it has changed the method of marketing completely.Before we go further lets find out what is digital marketing
digital marketing. So what exactly is digital marketing, it is nothing but
marketing of products through digital technology mainly internet. Digital
marketing includes social media marketing, searching engine optimization, email
marketing, pay per click,text marketing etc.
https://images.search.yahoo.com/search/images
One
of the ways to do digital marketing is through social media platform which is faceboook,instagram,twitter etc .These days large
scale of people are part of social media especially teenagerthe; statistics says its just going to
increase , so digital marketing will be fruitful
if done right as its 2 way interaction. We get real time result
in digital marketing. As whole world is connected by world wide web your product will be
recognized internationally which was very hard to achive with traditional marketing.
DS is always preferred over traditional marketing as digital marketing is
very cheap, super fast, very
productive.
It allows marketers to track every step of their advertisement.
DS is also done 24/7 as once you upload the advertisement it will remain as it
is unless the owner of advertisement seeks
for the change,but best of the best have some limitation so does digital
marketing . Though many people are privileged
with digital technology but most people are still ignorant about It this is one
of the main problem in digital marketing also people who are part of it tend to
ignore the digital advertisement .one of the main concern is there website getting hacked
.nevertheless it is a growing field as internet use will only
grow, in India alone is 131 million people at it will only increase this
means the customers will only grow in near future. Who knows over the period of 10 years we might only have digital marketing as traditional marketing might be talk
of the past.
DS has been a success story
for many companies for example Amazon is
only a digital platform , customer can surf through variety of products place an order for product of their choice and cancel it if they do not like it. If product is not of their liking they can
even return it .
Domino’s once launched a
scheme that if any one wants a pizza they can tweet pizza emoji to dominos , as customers where getting pizza without moving an inch at press of a
button because of which it was a huge success.
Digital marketing is
creating many job opportunity as starting salary of digital marketing expert
can be 5-6 lakes per annum. According to many website a digital marketing
expert of 15-20 years experience working in
a well reputed company can receive up to 1-1.5 crores per annum. DS is a vast field which is also fast growing
field creating enormous job opportunity .For freshest it is amazing field with
lots of challenge to explore.
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